Your Weekly Step Forth into the World of Search Engines

» Visit the StepForth News Home Page

StepForth Search Engine Placement and OptimizationSEO News From StepForth Search Engine Placement Inc.
Wednesday, March 9th 2005

Dear valued subscribers,

Welcome to StepForth's weekly SEO update.

» If you wish more information then please view our news section.
» View StepForth's latest search engine optimization and search engine placement services
» Images not loading? This could be a result of your Outlook settings. View the online version.
» StepForth now contributes articles to both Search Engine Guide and WebProNews
» Do you want to hear about the news as it comes? The SEO Blog is our daily events post.
» Do you want to get the other side of the story? Get news direct from the search engines.

Highlights of the Week: Nextaris - Time and Task Management Tool for IT Workers

NextarisThey say that time is money in the business world. As truisms go, the statement is true enough. It was also once said that computers would be time saving devices. The second statement, as any beleaguered IT worker will tell you, is simply not true. Computers, as time saving devices, continue to belong in the flying car category of science-fiction based reality simply because time cannot be saved, it can only be managed. Even though my colleagues and I labour under an executive team I consider to be among the smartest managers in Canada , the whole firm is working longer hours than ever before. My time is therefore not saved but it is very well managed. The computer allows me to accomplish far more in a day than my extremely talented Father could just one generation before me. At least he had the luxury of punching-out at 5 every afternoon in his comfortably hectic eight-hour per day, five-days a week world. Today, we live in an expanding 24/7 universe with change flying as fast as the electrons we push. To effectively manage time in a cyber-world that never sleeps, one needs to rely on electronic assistants and tools.

Nextaris , the new content-management service from Menlo Park firm SurfWax is a toolbox for online publishers, content creators, design teams and developers. According to the copy on its site, Nextaris is " an all- in-one set of web-based tools for searching the Web, capturing content, saving/sharing files, publishing blogs, messaging and networking ." The goal was to create a dashboard application, one that subtly changes the way users relate to searching and retaining content from the web. After establishing a free account, Nextaris users are able to set up several types of public and/or private files, the content of which is stored on the Nextaris server. The filing system allows users to surf the web and save specific content such as news-clippings, images, site copy, and source-code. Users can then sort through their saved files to determine information to make public and which to keep in secure folders for sharing with selected contacts or work-team members. The toolbox is an online application that does not require users download or install new files (though there is a clever drag-and-drop java installation required).

Ease of use is important for SurfWax CEO Tom Holt. Believing that information is best remembered and shared through contact groups or knowledge nodes, Holt has some simple advice for new users. "Start with the photo albums. Upload a few photos to share with family and friends."

After experiencing how easy it is to use the application, Holt feels new users will quickly appreciate the ability to save snippets of news-clippings or entire site-copy containing information they'll need later or wish to share with their contacts. As an example, StepForth will be using Nextaris to publish an internal news and info update (sorry, staff only) two or three times a week. The toolbox will allow us to store and archive what we consider to be important SEO related information, and share that information with each other without deluging ourselves with email-memos as we tend to do now. Nextaris provides "sourcing" information automatically, thus saving me the seconds required to enter the information manually. According to Holt, the goal was to make a system where users could, "...save specific snippets of content, a more efficient way to "bookmark" portions of pages. Likewise Nextaris Images will show just images you've selected." Another feature is the Nextaris News Accumulator which works much like Google's News Alerts but also saves a copy of the article for future reference.

The Nextaris system allows for the saving of images, site copy and source-code. By enabling users to select groups of co-workers, family or friends to update when new content is added to a file, Nextaris makes an excellent collaborative and networking tool. A feature that will be easily appreciated by new-comers to the web is that Nextaris does not require users to purchase storage space as an ISP would. It allows users to establish accounts and publish for sharing via the web without learning HTML or a more complicated CMS.

Perhaps the strongest feature of Nextaris is the one that binds the others together in a publishing format, the Blog creator. Users of the Nextaris system can easily create and upload content to a Blog-space. A setting allows for news-clippings to be instantly added (and sourced to the original with a back-link) to the user's Blog as well as being added to other shared or private folders. With the growing popularity of Blogs seen in the corporate world, the Nextaris system provides an easily adaptable environment to learn and publish quality content from easily accessible files.

by Jim Hedger, News Editor In their offices, the SurfWax staff has been using Nextaris for news and collaborative file-sharing for the past few months with great success. For search engine users, researchers, designers, developers and publishers, Nextaris provides a number of one-click solutions to the problem of information overload. This tool helps manage the only virtual resource a good programmer can not create, time. As the mixed metaphor says, time is money and every penny managed is a half-penny earned.


by Jim Hedger, News Editor
Important ©Copyright Note: readers are welcome to republish the content from StepForth Weekly newsletters
but we do require credit in the format that follows: "Article by <author>, StepForth Search Engine Placement Inc."
Major Player Updates: Google and Yahoo! Updates

GoogleGoogle Generating Very Bad Vibes this Month

Beware the Ides of March...

Google seems to have crossed the line on a number of fronts lately, turning formerly loyal users into critics and once slavish investment analysts into detractors. Google, which until very recently was the darling of the search world is quickly losing its cool among the key groups it needs to support it.

Monday had to be one of the worst days in recent memory at the Googleplex in Mountain View California. They entered the week ducking questions about the widely-reviled Auto-link feature included in their new tool bar. The anger and sense of betrayal felt by webmasters and search marketers is difficult to articulate in words but if it was described as a colour, it would be blood-red.

If a growing anti-Google rebellion amongst webmasters wasn't troubling enough, Google got caught using "dark-hat" SEO techniques on its own site, a violation of their own SEO Guidelines that stunned the "white-hats" and emboldened the "dark-hats" in the sector. Even though Google has since banned those pages from its own index, in a show of good faith, the taint of "Do what I say, not what I do" remains.

Worse still, the investment community is starting to turn on them. Earlier this month, Google was called a one-trick pony by Charlene Li from Forrester Research. That must have stung but an even worse name was hurled by Kevin Kelleher in the respected investor's newsletter The Street. In his March 7 column, "Google's Grating Silence" Kelleher notes Google's lack of guidance or investor communication, calling them hypocrites at the end of the piece. This is not a good situation for Google. Though it does not create a three-pronged Perfect Storm for disaster, the past three weeks have seen Google's reputation take the biggest beating it has ever taken.

This beating comes on the eve of its great rival Yahoo's announcement of a competing contextual advertising program and rumours of an entry from MSN into the lucrative field.


Yahoo!Yahoo to Compete with AdSense

Dozens of well placed rumours lead back to a potential challenge to Google's almost unfettered rule of the contextual advertising market. According to many, including the unofficial Yahoo Blog (which displays Google AdSense Ads), Yahoo is about to create an advertising distribution network to compete with AdSense. AdSense is the program that places paid-advertising from Google on millions of private web-sites and Blogs based on keywords found in their content. It is a remarkably popular program as it allows webmasters to passively earn income from their sites.

Yahoo recently announced the merging of its various search divisions under the corporate roof of Yahoo Search Marketing Services. Its first major release was the opening of the Yahoo Application Programming Interface, a resource which allows programmers to develop Yahoo specific tools. One week later, over twenty new public-use tools have been registered through the API. Next, Yahoo opened a small business resource center offering SEO and SEM tips along with at least a half-dozen well written pitches for Yahoo services.

Lastly, Yahoo has registered the sub-domain "publisher.yahoo.com", lending weight to the speculation this sub-domain will house a contextual distribution program similar to Google's AdSense.

by Jim Hedger, News Editor
Work With StepForth
Get StepForth Working For You
Resell SEO Services Give Your Clients The Search Engine Placements They Need.
Take the StepForth Review Find out how search engine friendly your website is today... (free!)
StepForth Client Spotlight: VictoriaBCGuide.com

Online Guide for Victoria BCFor travelers visiting the West Coast of Canada and Vancouver Island, Victoria BC Guide.com provides everything you need to know. Whether you are looking for restaurants, shopping locations, entertainment, tourist attractions, children activities, photos,
or detailed maps VictoriaBCGuide is the resource for you.

The Net Reality: But was He Really Born in Arizona?

Sometimes we need the tools of the future to fully understand the past.
This week's descent into techno-oddness started a few thousand years ago in Egypt when the boy-king named Tutankhamen died and was buried amongst a king's treasure.

Ever since Tut's tomb was uncovered by British Explorer Howard Carter in 1922, the boy-king has fascinated a world that until recently believed Tut had been murdered. After being subjected to a posthumorous CT-Scan, the mummified remains revealed no evidence of foul play. Tutankhamen did break his leg shortly before his death leading to new speculation that he died of a simple infection. "In answer to theories that Tutankhamen was murdered, the team found no evidence for a blow to the back of the head, and no other indication of foul play," according to a statement released Tuesday by Egyptian authorities.

The curators of the Museum of the Valley of the Kings, near Luxor Egypt had previously disallowed any form of autopsy to be performed on Tut's remains but did consent to a 15-minute CT scan which generated over 17,000 images. Tut's body has since been returned to his tomb in the Valley of the Kings, the victim of poor medicine rather than the victim of murder.

by Jim Hedger, News Editor



Visit the SEO BLOG Regularly for Daily SEO Tips & Updates
SEO Blog - SEO Tips

If you have any questions please do not hesitate to call the StepForth staff:
Toll-Free: 1-877-385-5526 | Local: 385-1190
http://www.stepforth.com


To unsubscribe from this weekly newsletter simply reply to news@stepforth.com and include "unsubscribe" as the subject